Issue Date: 2019 JANUARY, Posted On: 1/8/2019

01082019 Jaipur Living Rolls Out 100+ New Rugs, 17 Collections, & Organizes Events at Atlanta Market
RugNews.com Editors
Jaipur Living introduces a broad assortment of area rugs in hand-made and machine-made qualities. Shown, the Wren collection's Audra rug featuring a blue and gray abstract pattern and soft-hand.

ATLANTA -- More than 100 new rugs will make their debut in the Jaipur Living showroom at the Atlanta International Area Rug Market, where the company is also arranging several events giving buyers another reason to stop by the showroom.

"We're deepening our relationships with and understanding of the needs of interior designers," said Carl Henrickson, director of digital marketing and brand. "And, we're also continuing to increase the breadth of our product, including a major investment in indoor-outdoor rugs that are launching at winter market in Atlanta."

In particular, the Georgia-based company adds some 44 new indoor-outdoor area rugs, including new looks in its award-winning Polaris. It also expands on its popular Nikki Chu program, amping up the designer's indoor performance offerings and adding a new range of Chu pillows; grows its successful eco-friendly Naturals Tobago assortment of hand-woven jute flatweaves; and offers 17 new area rug collections for market-goers to review in its Building 1 showroom, 12-F-9.

The company expects the January 2019 markets will be "better than ever," said Henrickson, "because we have powerful introductions in our traditional hand-crafted and power-loomed collections -- we're always expanding on our ideas and designs, and we listen to our customers." 

A good market notwithstanding, the company will be keeping its eye on one factor that might cause challenges in the coming year for many rug in the rug industry, "The looming tariff issues surrounding international trade may have an impact on some businesses."

Following are the newest introductions from Jaipur Living in by category:
Hand Knots
Jaipur introduces the hand-knotted tonal Burke collection. Shown, BRK01
The Burke collection includes vintage-inspired tone-on-tone rugs in hand-knotted, 100 percent wool. Its Dentelle design has a neutral palette and a global-inspired geometric tribal pattern.

The popular Kai collection adds a new Persian hand-knotted design in an updated medallion motif. Shown, KAI09 

The artisan-made, hugely popular Kai collection features an heirloom quality and effortlessly blends the contemporary influence of color with traditionally timeless looks. Exceptionally made and artfully designed, the debuting hand-knotted Pathos area rug, pictured, feature a vintage allure and an on-trend colorway. Abrashed blue, tan and blush tones add a chic femme look to the geometric and floral details of this durable wool rug.

Shown, the hand-knotted Abington design, LIB06, from the LIberty collection is new from Jaipur Living in Atlanta.
At winter market in Atlanta, Jaipur introduces the new Liberty collection of hand-knotted pure wool rugs. A highlight in this collection is the Abington rug, above. The hand-crafted rug has a medallion pattern rendered in dark and moody blues and grays.
Jaipur Living debuts Pisces PIS0, featuring a lustrous Persian hand-knot.

In the Pisces collection, the Loire rug is a lustrous, Persian hand-knot. The abstract pattern has a palette of taupe, tan and orange, ideal for living rooms or bedrooms.

Among the 44 new designs being introduced by Jaipur in the indoor-outdoor category is Indie. Shown, Farra IDE04,
Among the 44 new indoor-outdoor introductions from Jaipur in Atlanta comes the new Indie collection. The Indie assortment brings vintage-inspired designs in contemporary colorways to the durability of an indoor-outdoor rug. One example is Farra, pictured, a medallion design in blues and reds with a vintage wash that gives it a well-loved vibe.

Jaipur Living adds 12 new designs to its popular, award-winning Polaris collection. Shown, POL19.
Jaipur's award-winning indoor-outdoor Polaris collection adds 12 new looks, including the Paloma design. Paloma is an easy-care, indoor performance rug with a striking pop of vivid red in an organic, tribal pattern. It has a lustrous finish that is perfect for entrances, playrooms and porches.
Jaipur grows its popular collaboration with designer Nikki Chu adding the new Unika collection. Shown, UNA06

Jaipur's  popular licensee Nikki Chu, expands her Decora collection and adds a pillow collection called Omni (read more). The company also introduces Unika by Nikki Chu, a new rug collection that features three rug designs, including a modern/geometric pattern, a transitional trellis design, and a chain and tiles pattern. The Tasma rug, shown, in the Unika collection, for instance, is arresting with its modern geometric pattern in bold blue on white, woven with a family-friendly performance fiber.


Jaipur adds a nautical-inspired collection of flatweaves called Lanai. Shown, LAN06
Lanai is a nautical-inspired collection of striped flatweave rugs made of environmentally friendly PET yarn that's ideal for high-traffic areas or outdoor uses. 

The playful shapes of the new Cerceles collection by Jaipur are crafted from pure jute. Shown, CEC01
Cerceles collection from Jaipur is a departure from traditional rug shapes and offers a variety of round rugs crafted of 100 percent natural jute. The Freesia rug, pictured, features a star-shaped center and a scalloped edge, with intricate details and an open weave. 

Jaipurs' popular hand-woven Naturals Tobago range of sustainable area rugs adds new looks, including the intricate diamond patterned Vero,(NAT36), above.

Jaipur Living expands its popular, sustainable Naturals Tobago collection of hand-woven flatweaves. The casual assortment has an organic, textural appeal and is hand-crafted of 100 percent jute. 

Power Loomed
The ultra-plush Faolen rug (MKA01) from the new Minka collection features a trellis, chain and tiles design in a clean white and gray colorway. 
Jaipur's new Minka power-loomed collection is designed to be versatile and modern. Made of durable, shed-free polyester these rugs have a shaggy, high pile. 

Jaipur's Monteclaire collection features high-performance, power-loomed rugs with a sisal look. Shown, MOC05
Jaipur's Monteclaire collection features high-performance, power-loomed rugs in polypropylene/polyester blends. Monteclaire offers a sisal look for outdoor or high-traffic areas.

The Sarinen collection by Jaipur reworks antiqued patterns in power-loomed polyester. Shown, Sunaya (SAR02)
Sarinen features antiqued and distressed patterns in power-loomed polyester for a durable and easy-care, but lustrous finish. The Sunaya rug, pictured, is based on a traditional medallion design in deep blues and neutrals.  

Ethereal looks are the signature of Jaipur's Wren collection of viscose and acrylic rugs. Shown, Skyler

An ethereal elegance defines the Wren collection, made of luxurious viscose and acrylic. Skyler area rug, pictured, features a modern abstract design with a unique painterly effect. Understated and airy, the ivory, gray and vivid blue colorway complements a myriad of styles and decor.

Jaipur Living adds the Omni pillow collection by designer Nikki Chu.

From global to modern to transitional, home lifestyle expert Nikki Chu's latest collection of pillows, called Omni, features the designer's distinctive take on florals, stripes, geometrics and classic chevron designs in sleek colorways of blacks, blues, grays and neutrals.
Every purchase of a hand-knotted Jaipur Living rug helps uplift artisan communities in India, where more than 40,000 artisans are empowered via livable wages, access to health care, leadership education, and more. 


Vegetarian Lunch
Building 1, 12-F-9 

Every day during market, attendees are welcome to enjoy a delicious vegetarian meal in the Jaipur Living showroom. 

ThursdayJan. 10, 3:00 pm - 5:00 pm

Paper Marbling

Building 1 - 12-F-9

Take a break in the Jaipur Living showroom and channel your inner artist by marbleizing paper. The art of using absorbent paper to pick up ink from a liquid bath dates back to the twelfth century. In this fun event, guests learn how to design intricate patterns in vividly-colored inks and then transfer them onto paper they can take home. RSVP here

Friday Jan. 11, 4:30 pm - 7:30 pm
Jaipur Living Party
Building 1 - 12-F-9
Celebrate the season with Jaipur Living, and mingle with colleagues while enjoying creative refreshments provided by a mixologist. Sit back, relax, and get painted with a beautiful henna tattoo. RSVP here.

Saturday, Jan. 12, 2:00 pm - 4:00 pm

Henna Happening
Building 1 - 12-F-9 

This Jaipur Living signature event gives market attendees the opportunity to take a break from their hectic AmericasMart schedule while a henna tattoo artist adorns them with a temporary design. Light refreshments will be available. RSVP here.


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