|KALEEN'S NEW INDIA PRODUCTION FACILITY READY TO GO, KEEPS BUSINESS MOVING DOMESTICALLY
Kaleen is focusing 2020 on growing its outdoor assortment and showcasing its new all natural Pure Life broadloom program. Shown, a new addition to the company's popular indoor-outdoor Zuma Beach collection.
DALTON, GA. -- Kaleen Rugs' just-finished factory in Panipat, India, which triples its previous production capabilities, is now operational, as the company continues to do business domestically during the Covid-19 crisis.
The new facility, announced in 2018 and which replaces a smaller one, grows the company's footprint from 50,000 square feet to 300,000 square feet. It is Kaleen's third facility in India and will produce hand-loom, pit-loom, hand-tufted, jacquard-loom area rug and broadloom products.
"Our previous factory was not large enough to keep up with demand and given our growth rate, we would have soon outgrown any of the existing real estate available at that time," company COO Monty Rathi, told RugNews.com. "Kaleen decided to take our company to the next level by building a state-of-the-art factory with the same low carbon footprint that our customers have come to know. The new facilities not only have the square footage to handle our current demand, but also the space for us to expand in our offerings and handle future production."
An ariel view of Kaleen's eco-friendly Panipat facility, which grows its footprint there from 50,000 square feet to 300,000 square feet.
For 2020, new introductions by Kaleen indicated a major focus on expanding its outdoor area rug assortment, just releasing a digital catalog, and dramatically growing the company's broadloom range, and the debut of its all-natural Pure Life custom rug and broadloom collection in January.
"Kaleen's design direction for this season is focused on increasing our outdoor and machine-loomed collections and working on getting the word out about our new, all-natural Pure Life custom rugs and broadloom, which is now in stock," Rathi said.
As more people are forced to stay at home, outdoor spaces are becoming even more important. "From televisions and heaters to ceiling fans -- we see the outdoors mimic the indoors, and rug trends are no different," Rathi continued. "In 2020 we have seen a push in simple geometric patterns and colors as well as some more traditional-type designs, but with a distressed look. A perfect example of this would be our Tierra collection which has been inspired by the ancient art of the southern hemisphere. The designs in this collection consist of geometric patterns in soft earth tones with accents of sky blues and deep charcoals"
Kaleen just released its new 2020 outdoor area rug catalog online.
In addition, one of Kaleen's best-selling collections, Zuma Beach, which features a slightly distressed look, adds new designs. "We have taken several more classic rug designs and given them a contemporary color palette, making them the perfect choice for adding interest to any outdoor space. We have even included some new additions with slightly distressed designs in our very popular Amalie collection. This collection features more classic designs such as parrots, tropical leaves and foliage in an array of vibrant colors."
The indoor-outdoor Amalie collection offers playful nautical and sea life inspired designs.
Kaleen adds new looks to its indoor-outdoor Amalie range of nautical and sea life inspired designs. Amalie collection's playful patterns are machine-made in Egypt of 100 percent polypropylene. These durable fiber, easy-clean rugs not only make this collection fade and heat resistant but also tough enough to handle high traffic areas throughout the home.
Inspired by resort city Los Cabos, Mexico, the debuting Cabo collection is comprised of 30 designs in a range of styles.
Kaleen debuts the Cabo collection with 30 different rug designs in such colors as teal, navy, gold, grey and ivory. The designs in this collection range from more classic looks such as sea gulls and light houses to more whimsical designs like dragon flies and humming birds. The collection, inspired by Mexican resort city Los Cabos, is machine-made in Turkey of 100 percent polypropylene, and is made of durable fibers. This collection is fade and heat resistant, and able to handle high traffic areas throughout the home.
Kaleen introduces the indoor-outdoor Tierra collection of tribal designs.
The brand-new Tierra collection incorporates intricate designs that are reminiscent of ancient coastal cultures, with a palette of warm grays, stony blacks and sandy tans. Machine-made in Turkey of 100 percent polypropylene, the durable, easy care Tierra collection is fade, mildew and heat resistant.
Kaleen Rugs' outdoor collections come treated with a UV protection, and have been UV tested to provide up to 5,000 hours of fade-resistant beauty, which is more than double the lifespan of other outdoor rugs, Rathi said.