Issue Date: 2018 SEPTEMBER, Posted On: 9/12/2018

09122018 NY Home Fashions Market: Fall Area Rugs Take a Walk on the Softer Side
By Lisa Vincenti

NEW YORK -- Area rug vendors are creating plenty of fresh looks designed to cater to the big box, e-tail and catalog clients shopping the upcoming fall edition of New York Home Fashions Market, Sept. 24-27.

While vibrant designs are still noticeable among the latest area rug collection debuts, many rug makers have begun responding to retailer requests for more subdued designs. Colors get taken down a notch or two in some of the latest looks for more softened palettes. Hence the growth in popularity of area rugs featuring beige and ivory, and tone-on-tone designs. Even popular painterly abstracts are being recast in paler hues, as are the erased designs that have been so trendy in recent seasons.

Below find RugNews.com's exclusive report on the top looks that retailers will be able to shop at companies from Carpet Art Deco to Trans-Ocean during the fall 2018 New York Home Fashions Market. Also, make sure not to miss our survey of industry executives to find out what their expectations are for the show.


295 Fifth Ave., Suite 518

Carpet Art Deco introduces its Rostock collection inspired by Persian classic artistry, but reworked for modern tastes.

Carpet Art Deco, which continues to promote trendy blue and gray color stories, brings several new collections to its New York showroom including Rockstock, a range of vibrantly colored designs inspired by Persian motifs. Made with a mix of polypropylene and shrink polyester, these classic patterns have a lustrous high-low pile texture and a trendy distressed effect. In addition, the company will introduce New York shoppers to its Heritage and Elements collections.


230 Fifth Ave., Suite 1010

The Super Indo-Natural collection by Couristan is hand-tufted of fine undyed and natural wool.

Couristan touts its latest higher-end looks at the September home fashions market including the hand-knotted Zen in soft contemporary designs and Super Indo-Natural, which is hand-tufted of undyed natural wool. "There will definitely be a focus on the new products with an emphasis on machine-made items, as well as higher-end product," said Couristan creative director Marlys Giordano. "Our trends that we have been talking about for 2018 are still relevant for the fall markets. We will be using these last few markets to really highlight them."


295 Fifth Ave., Suite 1018

Dynamic Rugs debuts its innovative Icon collection, (shown, 9324) crafted of space-dyed viscose.

Dynamic Rugs brings several firsts to New York, including two space-dyed viscose collections (Eternal and Icon) and the two-million point Ruby collection, made of viscose and shrink acrylic. Ruby, machine-made in Turkey, features a silk-like sheen and is also soft underfoot. The company's space-dyed Eternal collection features a toned down palette with subtle colors and designs. "Space dyeing produces a unique coloring effect and we have used this method on polyester but never viscose," said Anoosha Rouhanian. "This is a first and we are very excited with the look it has created."


230 Fifth Ave., Suite 204

Cadiz, shown 6410F in ice blue, by Feizy has become one of the company's best-selling new area rug collections.

Feizy reworks its New York showroom to focus on trend-driven vignettes that cross-merchandise products ranging from area rugs to top of bed fashions (read more). "We are excited to debut targeted designs in our best-selling new rug collections, including our popular Cecily, Cadiz, Kano and Torina Collections that are geared to the New York Home Fashions Market attendees," said Feizy VP Lisa Oldham. "In addition, we look forward to showcasing new samplings in home goods that really speak to salient trends in home décor."


104 W. 29 St.

A design from the new hand-woven Latitude collection showcases HRI's emphasis on texture with color in fall's newest shade of burgundy.

HRI has developed a broad assortment of exclusive product for NY Home Fashions shoppers, who can also get a sneak peek at its latest programmed collections in hand-loomed and hand-knotted styles.  Latitude, a new hand woven collection is all about texture with every design constructed via a unique plying of wool and viscose. Tailored borderless geometric looks are done in colorations from a dramatic burgundy to sophisticated silvers and grays for transitional, contemporary or modern settings.


295 Fifth Ave., Suite 508

NY Home Fashions Market shoppers will find high-end luxury styling in Kalaty's new machine-made Solstice collection loomed of polypropylene yarn.

Kalaty introduced its first machine-made rug collections at summer 2018 markets, and follows that move with a new showroom (Suite 508) debuting this month at 295 Fifth (read more). Kalaty will be open on Wednesday and Thursday (Sept. 26 and 27) during NY market. The new Solstice and Theory collections -- as well as Modena -- its first indoor-outdoor line -- are woven in Turkey of 100 percent polypropylene.


295 Fifth Ave., Suite 819

Kas Rugs' Montreal collection is crafted of machine-woven shrink polyester and viscose with metallic accents.
Kas Rugs brings a variety of fresh looks to New York in a range of constructions from machine-made to hand-woven. Gramercy is hand-hooked in India of pure wool and features tonal geometrics and transitional patters. The soft flat-woven Maui, with its casual look, includes braided fringe and a durable cotton backing. The Montreal collection in tradtional and transitional patterns is machine woven of shrink polyester and viscose. And finally the Prima shag collection is made of heat-set soft polypropylene in neutral colors and simple transitional patterns.


295 Fifth Ave., Suite 1006

Loloi's Medusa collection features vibrant designs made of durable, stain-resistant and soft polyester.

Loloi, which uses New York Home Fashions Market to carve out tailored programs for its retailers, showcases a range of brand-new collections at the event running later this month. The Medusa collection, a hit with Las Vegas Market shoppers this summer, will make its way to the company's 295 Fifth Ave. showroom. Colorful and, impactful, Medusa touts up to 16 colors and is power-loomed in Turkey of 100 percent polyester for long-lasting durability, stain-resistance and a soft feel underfoot.


295 Fifth Ave., Suite 1412

Mohawk debuts the Millenia collection of shags in rich colors and with a high-low surface (shown, Sofie).

Mohawk Home is focusing on its industrial modern theme and continues to showcase its updated take on farmhouse styling with new designs added to popular Moderne and Farmhouse collections. Mohawk also showcases its shag acumen with new introductions this fall. The plush Gigi collection debuts in an eclectic mix of patterns ranging from exotic animal prints to tropical designs and florals in printed nylon and woven styles. Another new shag, Millenia, features textured yarns and varying pile heights for an organic "sculpted" surface made in a mix of proprietary synthetic textured yarns and microfibers.

The Southern California-styled Santa Fe collection also debuts and features weathered finishes in printed (nylon) and woven styles. Also, being presented for the first time is Cottage -- a new collection of shabby-chic rugs available in a variety of patterns and pastel hues made of printed (nylon) and woven styles available.


3 W. 30 St.,  Second Floor

Momeni brings the fun global design inspired high-low Indio collection by The Novogratz to New York Market.

Momeni has its appointment calendar packed with meetings, and has plenty of new products to show New York Home Fashions Market buyers. Several market hits from summer shows in Atlanta and Las Vegas will make their way to the Big Apple, including the latest hits from The Novogratz collection. "The Indio collection for The Novogratz did well for July markets," said Rachel Fasciani, head of licensing and marketing at Momeni. That range is hand-woven from 100 percent wool.


15 E. 27 St., Prince George Ballroom

Nance Industries debuts its latest area rugs, carpet tiles and mats, including indoor-outdoor Aluin mosaic runners and mats which are rubber backed and machine washable.

The Georgia-based Nance Industries will present its flooring assortment at the upcoming New York Home Fashions Market, with a space in the Prince George Ballroom (read more). Its OurSpace Bright shag area rug collection made in the U.S. of 100 percent PET fiber from post-consumer recycled bottles, features high energy fashion colors. The rugs are stain-resistant and the ultra-bright colors won't fade.

Nance Industries processes over 75,000 rugs a week for most of the major Dalton, Georgia area carpet mills for their cut and sew programs as well as under its own brand. Nance will be showing its new residential carpet tile program, new area rug collections, runners and doormats in New York.


295 Fifth Ave., Suite 114

Nourison showcases its new Vintage Kashan collection at the fall installment of New York Home Fashions Market.

Banking on its new trend-focused products for a successful show, Nourison releases plenty of area rug designs, accent rugs and home accents catering to New York Home Fashions Market shoppers, who want "newness" at the right price. Included in the fall offerings are the Jazmine and Vintage Kashan collections.

Exotic Eastern influences are on full display in the Oushak-inspired Jazmine Collection of hand-tufted rug featuring an assortment of corner-and-medallion designs and all-over patterns adorned with traditional florals and vase motifs. Also being presented for the first time in the Big Apple, Nourison's Vintage Kashan collection offers a range of bordered rugs with distressed all-over or center star medallion designs inspired by Kashan rug patterns.


137-139 W. 25 St., 12th Floor

Obettee shows off its newest products for NY shoppers, including the more affordably priced Mira collection, hand-knotted of soft wool.

Obeetee's latest introductions, including the more affordably priced Mira collection, are designed to resonate with retailers heading to the company's 25th Street showroom in NYC. Mira, inspired from antique Azerbaijani silk embroideries, is crafted of soft hand-knotted wool with 15 knots per square inch and carries an entry level price point. The range features a low-sheared vintage finish paired with vibrant coloring.

"Retailers will be looking for color and print direction. Color is back and it has been the recent trend; blues and soft grays are still predominating while yellow is gaining traction," said Patricia Ben-Zvi, president of Obeetee. "We are also seeing interest in designs inspired by ancient textiles traditions and India is, of course, the world's largest and last great repository of them. We expect retailers to be highly receptive to our new designs."

1261 Broadway, Suite 1108

Orian debuts Rockford, shown in Zero In in charcoal, with a dense, soft pile for NY buyers.
Orian features scores of new looks made in the U.S. for New York Home Fashions Market this fall and continues to focus on plush, inviting looks for area rug buyers. "We will focus heavily on soft texture and we will expand our color reach into trend colors on either end of the spectrum," said Brandon Culpepper. New collections include the super soft polypropylene Riverstone range, the woven shag Confetti collection and the plush American Heritage assortment, which adds new color creels.

295 Fifth Ave., Suite 719

Oriental Weavers will showcase the plush domestically manufactured Carson collection for New York market attendees.

For larger retailers on the hunt for exclusivity, one must-see stop on the New York circuit is Oriental Weavers. The company will feature six new collections shown in Atlanta and Las Vegas but has plenty of new trend focused collections debuting for the first time, exclusively for New York shoppers.

The Carson collection, machine-woven in the U.S. of polypropylene, features matte pigmented colors and simple modern patterns. Crafted of soft, textured yarn in a high-pile, Carson features soothing mid-tones of silver ash, soft pewter, steel blue, foam blue, golden yellow, reddened brown and pumpkin latte.


295 Fifth Ave., Suite 1504

Rizzy Home brings its Chelsea assortment, crafted of super soft polypropylene, to New York.

Rizzy Home introduces new products targeting bigger stores and e-commerce buyers, according to the company's Steve Roan, who said "Brighter Boho is gaining strength rapidly and we are responding." 

Showcased collections include Chelsea, crafted of super-soft polypropylene in soft ivory, gray and teal colorways and featuring elegant abstract patterns. With classic Persian looks recast in fun modern colors, Princeton rugs have a low but soft pile and wear well under traffic. Also, on show will be Rothport, which features bright colors and intricate abstract patterns inspired by space, cells and stone. These 100 percent polypropylene rugs have a soft, low pile that is durable, easy to maintain, and feels nice underfoot.


902 Broadway

The new Winston area rug collection by Safavieh features delicately styled designs with an antique patina.

Safavieh will present its newest home textiles and rugs to its clients in its Broadway showroom, including the latest additions to Ralph Lauren (read more). Safavieh's selection also includes an offering of mid-priced collections such as the pure wool hand-tufted Trace (MSRP $480 in 5x8), with intricately woven patterns accentuated in a raised, textured pile. Another mid-range offering is the new Winston collection (MSRP $640 in 5x8)

Contemporary decor preferences are evidenced in the luscious texture of the Winston Rug collection by Safavieh. Distinctive heirloom features are delicately incorporated, including an antique patina for timeless traditional motifs and other designs with artful abstract expressions. Winston is made using the highest quality synthetic yarns for a soft, supple feel underfoot.


295 Fifth Ave., Suite 902

Tayse brings its Venice collection, featuring distressed textural designs, to New York Home Fashions Market.

With strong summer markets under its belt, Tayse kicks off the fall season with plenty of new collections to entice shoppers in New York (read more). Among the newest looks to debut are Jasmine, in colorful on-point designs made of polypropylene for easy-care, and Venice, featuring distressed, textural designs in a high-low pile construction made of shrink polyester.

267 Fifth Ave., LL106

Trans-Ocean by designer Liora Manne opens a new NY showroom and will showcase its just-released Wilton-woven Jasmine collection..

Trans-Ocean by Liora Manne opens a new New York showroom and will host NY Market shoppers at 267 Fifth Ave. (read more). The new space offers the company plenty of room to showcase its latest assortment of area rugs including the debuting Jasmine collection.
Jasmine features the vintage look and feel of an heirloom rug with the texture of fine Oriental rugs of centuries past. Wilton woven of ultra-soft polyester fibers of superior quality, this collection features multi-dimensional color, texture and subtle high-low details throughout, creating an interesting layered look. Another debuting range for buyers to check out is the indoor-outdoor Marina collection, which is Wilton woven of fade resistant durable polypropylene fibers.

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