Issue Date: 2019 MARCH, Posted On: 3/15/2019

03152019 Rug Buyers' Shopping Guide to NY Home Fashions Market
By Carla Tisch & Lisa Vincenti


Buyers visiting NYC rug showrooms will find a fresh crop of florals in every look from dark and moody to photo-realistic, and adaptations of chintz, crewel, and even Asian blossoms.

NEW YORK -- Rug buyers shopping the spring 2019 edition of New York Home Fashions Market can expect lots of proprietary but affordable designs, all takes on the newest fashion trends in interior design and couture apparel.
Fast-fashion is the buzzword at this particular market, which is geared to mass merchants, discounters and home improvement stores who demand top looks at value pricing. "It's amazing that the pace of innovation is so rapid that we're able to bring new product in so quickly following the winter markets," said Steven Hoberman, VP of business development at Trans-Ocean. "We are very excited to showcase new collections in both indoor and outdoor rugs. We will be introducing several new Everywear outdoor collections and are eager to see how they're received."
At Feizy Mike Riley, president, is expecting a strong show. "We have solid meetings in New York and about all the majors plan on attending. There is plenty of optimism for 2019, just as we saw in Vegas." But New York is different for Feizy than other markets for the company, Riley says: "It's private label and 80 percent textiles."
Trending Florals
On show in all textile categories are the latest trends in florals, and area rug exhibitors have cultivated looks on par with those seen at runway shows in New York and Europe. According to Marlys Giordano, creative director at Couristan, "abstract florals seem to be gaining popularity, as are the oversized painterly versions. I am beginning to develop more in the latter, with some additional looks in silhouetted vine motifs. Colors run the gamut, but pastels and muted tones are gaining momentum."
"This trend is doing extremely well in the indoor-outdoor category and the botanicals and large scale prints are definitely on an upward trend here at Orian," explained Morgan DeBrew, director e-commerce and marketing.
"Floral designs are always a popular decorating motif, and at this time of year it is especially so.  Florals give customers a natural way to express bright colors, eccentric combinations and whimsy to their décor.  With our focus on indoor/outdoor products, floral motifs are among the most popular in our assortment," Trans-Ocean's Hoberman said.
At Harounian Rugs International, NY shoppers will get a preview of the company's High Point launch of its new collaboration with textile designer Wesley Mancini. Greg Jordt, HRI's exec VP of sales and marketing, tells RugNews.com that Mancini's Prime collection includes five designs, all large scale abstract florals.
Anoosha Rouhanian of Dynamic Rugs sees a correlation between the growing trends in both color and floral motifs. "Color is growing stronger and stronger. We saw it start slowly last spring when a few buyers asked for more color, but since then, the number of people asking for more colors, bright ones at that, has exponentially grown. It's very refreshing after a long trend of tonal and neutral colors. At the same time, we've noticed significant interest in floral and plant prints, bold designs, and interestingly, some dark," Rouhanian said.


230 Fifth Ave., Suite 1010

Evolution Tambur design 4937 by Couristan, an abstract floral.

Couristan showcases its Evolution collection, which offers a modern take on traditional designs, which are face-to-face Wilton woven of 100 percent heat-set Courtron polypropylene and topped of with playful tasseled fringe. Shown, Tambur design 4937 in quartz, represents the new look in abstracted florals.


295 Fifth Ave. Suite 1018 

Blossom 6514 by Dynamic Rugs

Dynamic Rugs debuts the Blossom collection of updated floral designs that feature art-like floral interpretations with subtle distressing machine-made of 100 percent viscose. Shown Blossom 6514


230 5th Ave.,Suite 204-205

From the Saphir Zam collection by Feizy, style 554-3112F is an updated crewel design.

Feizy's new Saphir Zam collection (design 554-3112F pictured) includes classic floral designs in a soothing neutral palette power-loomed in a high-low viscose pile.


104 W. 29 St., ground floor

Prime 2892A by Wesley Mancini for Harounian Rugs International

HRI will present a range of new machine-made collections and offer a sneak peak of its new Wesley Mancini collection, which includes two machine-made collections. Shown Mancini's Prime 2892A


295 Fifth Ave. Suite 508

Seville by Kalaty is part of the K-Two series.

Kalaty's hand-tufted Seville collection from its K-Two series features classic Persian floral patterns in today's fashion colors and made of a special combination of wool and Silkette. 


295 Fifth Ave., Suite 1006

Palais 01 by Rifle Paper Co. x Loloi illustrates the trend to dark-ground florals. 

Loloi's new collaboration with Riffle Paper Co. updates classic floral designs with trending palettes including a moody pairing of deep indigo with pastel pink in its power-loomed Palais 01 design, pictured.


3 W. 30 St., 2nd floor

An abstract watercolor effect distinguishes Ellsworth by Momeni

Momeni's Ellsworth updates traditional floral motifs with an abstract, watercolor treatment of delicate rose blossoms and dainty white blooms, crafted of polypropylene.


295 Fifth Ave. Suite 114

From the debuting Passion collection, PSN17 in blue by Nourison.

Nourison's power-loomed Passion collection adds new color combinations and fresh floral designs ranging from boho-friendly classic Persian looks to over-scale contemporary treatments, such as PSN17 in blue, pictured.


137-139 W. 25 St., 12th Floor

Obeetee will debut the Botanica collection at NY Home Fashions Market

Obeetee offers New York shoppers a range of florals in its Botanica collection launching this market. Offered in a variety of weaves, the designs reflect a movement back to nature and a return to the feminine, says designer Molly Gorlick. "It expresses the current floral trend in soft harmonious colors that can beautifully uplift an otherwise neutral room." 


1261 Broadway, Suite 1108

Del Rosa by Orian

Orian introduces two floral-heavy collections for New York Home Fashions Market buyers, including the classic designs of West Village, like Eve Garden, and the new printed Transitions assortment's Del Rosa design, shown.


295 Fifth Ave., Suite 719

A free-flowing floral from the new Kendall collection by Oriental Weavers

Oriental Weavers offers market buyers a range of private label options in addition to this Jacobean floral design from the new Kendall collection, machine-woven of pure polypropylene and featuring a soft plush pile and dense hand.


902 Broadway

From the Lillian collection by Safavieh, style LLN103R in spring colors.

The power-loomed Lillian collection (LLN103R shown) from fashion-driven Safavieh gives floral patterns a large-scale contemporary treatment at an MSRP of $580 in 5x8.


5 E. 27 St., Prince George Ballroom 

The over-scale floral trend is epitomized in the Athena collection's style ATH5150-58 by Surya.

Surya, which returns to NY Home Fashions Market after a break of several years, introduces multiple new machine-made and hand-tufted collections in varying trends, including this floral from the Athena collection. Shown, ATH5150-58


295 Fifth Ave. Suite 902

Tayse debuts Jasmine with bold pattern and vibrant color. Shown, JSM-4342.

Tayse introduces the new power-loomed Jasmine for New York Market Week buyers. Jasmine, available in three colorways, is crafted of soft, stain-resistant polypropylene yarn with jute backing. Shown, JSM-4342


267 Fifth Ave., Suite LL106

From Illusions collection, the Succulent design in Lapis for Trans Ocean by Liora Manne

Designer Liora Manne's indoor-outdoor polyester Illusions collection's Succulent design makes a welcome statement. It's available in two mat sizes and one runner. Trans-Ocean premieres a range of trendy new florals in its indoor and outdoor collections.

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