Issue Date: 2018 OCTOBER, Posted On: 10/6/2018

10062018 Nourison Introduces Florescence Rug Collection at High Point Market

Affinity by artist Lida Sherafatmand is one of five limited edition designs in the Nourison Florescence area rug collection to debut at High Point Market.

SADDLE BROOK, NJ -- Leading floor covering and home accents manufacturer Nourison will introduce a new area rug collection in partnership with internationally recognized fine artist, Lida Sherafatmand, at High Point Market.

This vibrant collection, titled 'Florescence', includes five limited edition area rugs based on some of Sherafatmand's best original paintings. The rugs are art for the floor, capturing the beauty and essence of Sherafatmand's highly detailed works.

The five designs are Angelic Night, When Miracles Happen, Pulses of Love, Internal World of Goodness, and Affinity.

Angelic Night, a new rug from the Florescence collection by Lida Sherafatmand, features a multitude of small distinct flowers to form a larger image.

"I am thrilled to partner up with Nourison for the second year, and to see my signature collection titled â€ËÅ“Florescence’ transformed into beautifully crafted limited edition rugs. The florescence style of my art practice is partly rooted in my Persian heritage, which has been turned into stunning rugs crafted by Nourison. It reminds me of the lovely Persian carpets treasured as warm pieces of decor in the central parts of our homes, that have the status of luxury decor in the East and the West," Sherafatmand said.

The Florescence area rug collection will be available in standard sizes from 4x6, 5x8 and 8x10 with MSRP ranging from $779 to $2,679.

Entitled Internal World of Goodness, this highly detailed area rug is based on the work of fine artist Lida Sherafatmand.

Lida Sherafatmand is an Iranian-born contemporary artist based in Europe. Her work expresses the artistic concept of 'florescence', a painting technique in which multitude of small, distinct flowers are applied in patterns to form a larger image. Her floral paintings pose a challenge to the current art establishment which sees ugliness in art as the only poignant reflection of ugly realities in the world. Sherafatmand's genre of painting provokes one to see the serious aspect of flower.

The works have been exhibited in 22 countries and she has received a number of international awards.

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