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Issue Date: 2018 SEPTEMBER, Posted On: 9/28/2018


09282018 Loloi Readies High Point Launch of Rifle Paper Designs for Rugs & Pillows
LOLOI READIES HIGH POINT LAUNCH OF RIFLE PAPER CO. DESIGNS FOR
RUGS & PILLOWS


At the October High Point Market, Loloi will introduce three collections in the new Rifle Paper Co. x Loloi collaboration, including this intricate design from the power-loomed Nairi range.

DALLAS -- Loloi has announced a new collaboration with international stationery and lifestyle brand Rifle Paper Co. This first-ever collection of rugs and pillows for Rifle will debut at the Fall High Point Market Oct. 13 - Oct.17, 2018 in Loloi's showroom, IHFC D320. 
 
On Oct. 13 from 2:00 - 5:00 p.m., Loloi will host a meet and greet with Rifle Paper's co-founder and chief creative officer, Anna Bond, where she will conduct art signings and talk about her new collection.
 
The inaugural rugs and pillows will be available to consumers immediately following Market on riflepaperco.com as well as in select retail locations nationwide. "The anticipation of our collaboration with Rifle Paper Co. has been extremely positive, and our High Point customers are excited to see how Loloi translates Anna Bond's beautiful aesthetic into a collection of new rugs and pillows. We feel this will be a very unique collection that is not only fresh, but has something for everyone," explained Cyrus Loloi, principal.
 
Anna Bond, chief creative officer of Rifle Paper Co., will meet and greet fans and customers at the Rifle Paper Co. x Loloi launch at Loloi's IHFC showroom on opening day of High Point Market.
 
The illustrations of Rifle Paper Co. co-founder and chief creative officer Anna Bond will be brought to life in a series of original designs inspired by the aesthetics of antique Persian carpets, lush gardens and vintage patterns. Her iconic floral patterns like Juliet Rose and Wildwood are also present in the collection, while her treasured travel art prints will come alive in new throw pillow designs.
 
"Rifle Paper Co. x Loloi is a line that looks totally fresh and different from anything we've done before," Cyrus Loloi continued. "As huge fans of Anna Bond and the Rifle Paper Co. aesthetic, we've genuinely enjoyed the collaborative process with their talented team. And this fall is only the beginning -- expect lots of new rugs and pillows for years to come."
 
The featured rug collections to debut this fall include:
 
Les Fleurs Collection
 
A room features a Les Fleurs collection rug from the new Rifle Paper Co. x  Loloi licensing collaboration.
 
Featuring designs reminiscent of the iconic Rifle Paper Co. aesthetic, the Les Fleurs collection is a soft, 100 percent wool collection carefully crafted by artisans in India. A fresh take on florals, the bold and over-scaled motifs are accentuated by hours of hand-carving, creating depth and dimension.
 
A detail shows the texture of a new Les Fleurs collection design by Rifle Paper Co. x Loloi.
 
Nairi Collection
 
A Nairi collection rug from the new Rifle Paper Co. x Loloi licensing collaboration.
 
Vintage meets modern in the highly durable and well-designed Nairi collection for Rifle Paper Co. x Loloi. Power-loomed in Turkey of polypropylene and polyester, this collection features a soft pile that doesn't shed, and is stain-resistant, fade-resistant and colorfast. And with a broad range of sizes including runners, there's a piece for any and every room.
 
A detail of the new Nairi collection rug by Rifle Paper Co. x Loloi. 
 
Palais Collection
 
A room features a Palais collection rug from the new Rifle Paper Co. x Loloi licensing collaboration.
 
Bold and bright, the Palais collection for Rifle Paper Co. × Loloi grounds any space with whimsical motifs and playful colors inspired by Anna Bond's illustrative artwork. Each piece is printed on a soft polyester base, ensuring comfort underfoot, colorfastness, and stain-resistance.
 
A detail shows the printed design on this polyester Palais rug from the Rifle Paper x Loloi collaboration.
 
"When thinking about rugs and pillows, my goal was to create designs that brighten up the home by bringing in unique colors and patterns," explained Anna Bond. "The pieces in the Rifle Paper Co. × Loloi collection are meant to be enjoyed for years to come, so it was important to me that the designs are not only beautiful but also well-crafted and made to last."




















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