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Issue Date: 2016 MARCH, Posted On: 3/24/2016


03242016 Surya Collaborates with Designer and Artist Shell Rummel on New Rug Collection

SURYA COLLABORATES WITH ARTIST SHELL RUMMEL ON NEW RUG COLLECTION



CALHOUN, Ga. -- Surya is set to unveil at High Point Market a new line of rugs by designer and watercolor artist Shell Rummel. Hand tufted of wool with a medium pile, the designs feature subtle organic shapes and quietly elegant looks inspired by elements found in nature. Aptly named Natural Affinity, the collection pairs a softly muted palette in a mix of cool and warm hues with rich texture and dimensionality, evoking a sense of fluidity and rhythmic movement well suited to contemporary spaces.

"I have a deep reverence for the natural world and am drawn to the delicate patterns revealed in the ordinary, such as the lines left in the sand as the tide recedes or the smooth edges of pebbles," said Shell Rummel, designer. "My designs originate as hand painted watercolors, so there is an inherent translucence and soothing, graceful quality to my work that will appeal to those who value fine art and enjoy inspired design in their surroundings."



This design from the new Natural Affinity collection by watercolor artist Shell Rummel for Surya will debut at High Point Market.

For more than 20 years, Shell Rummel has enjoyed a successful career in the fine art and design fields. Since the launch of a licensing division in 2012, the Shell Rummel brand has grown to encompass a variety of categories, including area rugs, bedding and bath textiles and accessories, interior paint palettes, stationery and gift items, craft papers, fabrics and an extensive portfolio of fine art.

"With their intrinsic softness and painterly hand, Shell Rummel's designs speak to that place within us that desires a connection with nature and a respite from the busyness of the everyday world," said Lynne Meredith, vice president of product development, Surya. "Shell brings a fresh, signature look to the Surya line, and we look forward to sharing her designs with market attendees."


Soothing colors and a painterly hand characterize the new Natural Affinity collection by Shell Rummel which debuts at Surya's High Point showroom at the upcoming market. 

Added Rummel, "Surya is one of those rare visionary companies that encourages the collaborative process and empowers its designers to imagine and bring to life collections that are not only stunningly beautiful, but also impeccably crafted. I'm honored to work with the Surya team and look forward to a lasting creative partnership where I can showcase my gentle aesthetic through a variety of products and designs."

Market attendees are invited to view the new rug collection at Showplace 4100 - open 8 a.m. to 8 p.m. daily, beginning Friday, April 15. Market visitors who schedule an appointment with their Surya sales specialist at www.surya.com/market-registration by Monday, April 11 will receive 10 percent off their market order (no minimum).


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