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Issue Date: 2017 JANUARY, Posted On: 1/6/2017


01062017 Surya Introduces 27 Rug Collections & 300-Plus New Rugs For Winter Markets
SURYA INTRODUCES 27 RUG COLLECTIONS & 300-PLUS NEW RUGS FOR WINTER MARKETS

Among Surya's new hand-knotted introductions is the Boho Chic Festival #1002.


ATLANTA -- Atlanta market shoppers will be among the first to see Surya's major debut of 27 rug collections and more than 300 new rugs, in a range of looks, price points, and constructions.

"What's possible in rug design continues to inspire us everyday to create ever more relevant designs that are so well in tune with home design and color trends," said Satya Tiwari. president. "What's really exciting is that homeowners can get practically any design they want at virtually every price point. So with our new machine made rugs, great 'high-end' design is within the reach of more people." 

The latest pieces include luxe hand-knotted designs, hand-tufted options and machine-made rugs offering exceptional value. In fact 14 of the 27 new collections Surya is debuting are in the machine-made category. What's more, for winter buyers, the company also expands its assortment of lighting, pillows, wall decor, decorative accents, bedding and throws, allowing customers at Atlanta, Vegas and Dallas markets to easily create coordinated looks.

NEW HAND-KNOTTEDS
Surya's new hand-knotted rugs are crafted using wool, silk/wool blends and in some cases cotton and viscose to lend additional texture and luster, offering luxurious authenticity. "Our hand-tufted and hand-knotted rugs continue to evolve with changing and modern color palettes, bringing an updated look and feel to traditional interiors and providing texture and sophistication to modern environments," Tiwari added. 

Festival
Surya reworks traditional design in on point color combinations in the new Festival collection.

A new zero pile hand-knotted collection is made from 100 percent wool in updated traditional designs. Festival rugs are versatile and highly durable in rich sophisticated color combinations, which will complement both contemporary and classic living spaces. The low sheared finished and antique yarn dyeing techniques give a one of a kind vintage feel.

Desiree
Desiree by Surya features a high-low texture, oxidized finish and subtle luster.

Desiree in wool with viscose accents has an oxidized finish, which creates a distressed look. It also features a high low texture and lustrous sheen for a luxe touch. 

HAND-TUFTED DESIGNS

Among Surya's 59 new hand-tufted designs to be launched at market are Ancient Treasures and Ashville.

Ancient Treasures
Surya expands its popular hand-tufted Ancient Treasures line.

Buyers can look forward to new additions to Surya's popular hand-tufted collection, Ancient Treasures. Crafted of 100 wool, they are offered in open updated traditional designs in rich, bright hues creating a high-end look with a modern twist.

Ashville
Ashville by Surya uses a neutral yarn color palette, crafted fro hues of undyed wool.

Surya releases Ashville, which toys with familiar traditional area rug motifs. The collection of hand-tufted designs use a neutral yarn color palette from the varying hues of undyed wool. Designs range from florals, paisleys and traditional.

14 NEW MACHINE-MADE COLLECTIONS, 180 RUGS

Among Surya's 14 new machine-made collections and 180 new rugs are Peachtree and Apricity, offering a wide spectrum of diverse styles, from modern to traditional.

Apricity
Surya's Apricity, machine made, is designed for high-traffic areas.

In 100 percent polyester, Apricity is a machine made collection with a range of abstract and traditional designs that are inspired by antique hand knots. It has a soft hand feel and authentic look, which is highly durable and perfect for high traffic areas.

Peachtree
The machine-made Peachtree collection includes both updated traditional designs and modern geomtrics.

Peachtree is a machine-made collection that uses polyester and polypropylene to create a matte shine finish. A neutral base is accented with brights in designs, which includes modern multi-colored geometrics and classic design motifs.

WINTER DEAL

Market attendees are invited to stop by Surya's showrooms this winter to see the new introductions. All products displayed will be ready to ship within the winter market season. Market visitors who schedule an appointment with their Surya sales specialist at surya.com/market-registration will receive five free 18" corner rug samples. Surya is also offering up to 20 percent off any market order with the purchase of accessories from multiple product categories.
AmericasMart showroom, 11-A-1; Dallas, WTC 560; and Las Vegas showroom, C-400.

















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