Issue Date: 2020 MARCH, Posted On: 3/11/2020

03112020 Tayse Poised for Growth in 2020, Relocates to New Temp Space for NY Home Fashions Market
By Lisa Vincenti

Tayse Rugs debuts its Antik collection at a new space in the Prince George Ballroom for NY Home Fashions Market. Shown, 2011

NEW YORK -- Tayse Rugs, which spent the past two years upgrading its distribution, logistics and inventory systems, expects to grow sales in 2020 as it heads to its first show of the year at New York Home Fashions Market. While the show, scheduled to run March 23-26, was officially cancelled on March 11, Tayse -- and a few other rug vendors -- at press time, was still expecting to meet with clients. 

"During 2018 and part of 2019, we dealt with moving to a new warehouse, implementing a new ERP [enterprise resource planning] system and new inventory management software," said Jay Dogan, Tayse, co-owner. "We still were able to grow our revenue and added new customers. But, we are now ready for much better growth rates since we are now fully settled and handled many infrastructure related changes."

For the upcoming New York show, Tayse will relocate to the Prince George Ballroom, located at 15 E. 27 St., from its prior space in 295 Fifth Ave.

"Our lease in 295 Fifth Ave. ended last market and we are looking for our new home in New York," Dogan said. "But we did not want to miss the market so we decided to get a space at the Prince George Ballroom."


Tayse Rugs' Wakefield collection, launched last year, was a best-seller and is expected to continue to trend with buyers. Shown, WFL4127

For New York, Tayse is showcasing its new Antik collection, featuring a distressed look and colors such as yellow and cadmium blue. It also expects its recently debuted Wakefield collection to continue to be a popular choice with buyers.

"Our top rug collection in 2019 was Wakefield, with Madison [a range of blue and gray designs] and our indoor/outdoor Veranda close behind," Dogan said.

The debuting Antik collection is machine-made of olefin-polyester with a cotton backing and includes classic all over motifs and abstract looks. Also, Tayse expects Wakefields muted colors and the classic medallion designs to continue to resonate with buyers. Wakefield is machine-made oft polypropylene pile and jute. In addition, the Madison assortment of blue and gray polypropylene rugs, in a range of styles, is also expected to be a sought after look for 2020 rug buyers.

The Madison collection's popular blue and gray palette is expected to a popular look with New York buyers. Shown, 4517

"The muted and worldly designs found in Wakefield cater to so many different styles ranging from farmhouse, glam, modern and traditional," Dogan said. "But we are also venturing into more bold styles with the coming launch of our new Antik collection, combining classic patterns with a distressed grunge element and vibrant colors like yellow and cadmium blue for more excitement."

Tayse also expects performance rugs to continue to do well in 2020 "because in such a fast-paced world, more and more consumers value easy maintenance products that will allow them to save time, without compromising style, quality and durability," Dogan said.  "Performance rugs were one of our top-sellers in 2019 and this trend will only rise in the coming years."

Tayse's performance collection Veranda (2507, shown) is a continued top seller.

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