04072006 Flooring America and Go Red For Women Partnership
FLOORING AMERICA IN 'GO RED' FUND RAISING PARTNERSHIP
MANCHESTER, NH - Flooring America has entered a new fund raising partnership with the American Heart Association's Go Red For Women movement.
Flooring America stores coast-to-coast have jointly pledged a minimum contribution of $250,000. From now through September 30, 2008, the floor covering cooperative will donate a portion of the proceeds from designated merchandise to the Go Red campaign to combat heart disease in women.
"We could not be prouder or more excited by our partnership with the American Heart Association and our support for Go Red For Women,€VbCrLf said Deb Binder, Flooring America's vice president of marketing. "As the number one killer of women in the U.S., heart disease touches all our lives. We look forward to putting the combined power of our cooperative behind this campaign to wipe out heart disease in women.€VbCrLf
Since its inception in February, 2004, Go Red For Women has grown from a grassroots campaign into a national cause to raise funds for fighting cardiovascular disease in women. Using the simple phrase, "Love Your Heart,€VbCrLf the Go Red For Women movement is mobilizing women, men, celebrities, healthcare providers and politicians to embrace and elevate the cause of women and heart disease.